The Travelling Bookseller
Activities and Projects
Publications and Topics of lectures, discussions, conferences (national and international)
The Background of Activities and ProjectsSince 1994 Jamila has managed her family bookstore, Hassoune Books, in her hometown of Marrekech as the only women traveller bookseller in Morocco.
Aware of the high illiteracy rate in surrounding rural areas Jamila began to single handedly transport books every month to school children in the High Atlas Mountains. During that time, she discovered that youth were thirsty for knowledge.
In 1995, Jamila's interest in reaching out to youth became formalized as she founded the NGO "Club du Livre du Lecture " dedicated to providing book discussions, author conferences, and cultural space to Moroccoan communities while at the same time bring these communities to share knowledge to the rural areas.
As a result, Jamila created and began to organise the Caravan Civique in collaboration with Fatema Mernissi, aimed at developing a democratic cultural and artistic network bridging the gap between urban and rural areas, spreading dialogue and encouragement to young Moroccan people so that they can find alternatives to immigration or apathy. The idea was simple, to bring together intellectuals, artistes and actors of the civil society to the field. After the successful organisation of some Caravan Civique meetings, Jamila has branched off to launch the first Caravane du Livre, which returns to the heart of her initial mission of the travelling bookseller. It essence is communicating knowledge in many forms, beginning with the richness of the book.
« retour (A propos de moi)
Thus in 1996, I made my first trip with a carload of books for students of the schools of some rural villages in the Atlas Mountains surrounding Marrakech. That was the beginning of the "Rural School Book Project", which continues today.